Tuesday, 23 May 2017

Yelp Review Site Leads to Higher Conversions Then Google and Facebook

Marketing has found a new definition in the growing virtual world of technology. The entire function of internet marketing starting with the promotion of a product to the final delivery of the product to the consumer has earned that technological edge. This has not only made the process easier for the business organizations but it has also tried to make the lives of the consumer easier and stress-free. The online shopping platforms have had an extremely important role to play in making this possible.
Yelp review sites
As far as promotion and targeting of a product or a service are concerned, the social media and search websites have played an immense role. These platforms have tried to play a crucial role in spreading awareness about the product or service being discussed. These media have further added a word of mouth publicity factor to the promotion since more and more people start discussing the product and its features.
However, the one thing that is evidently missing in such kind of a promotion is an expert and technical review of the products/services and the essential features of the same. This led to lower conversions into sale though brand awareness attained heights. In the wake of this gap, various review websites such as Yelp has found its importance. These review websites have worked on the most important point of consumer behavior point i.e. reviews are accepted as a benchmark to make the decisive action of purchasing a product/service.
According to a consumer research survey conducted by Nielsen and commissioned by Yelp, the review sites such as Yelp has led to considerably higher conversions as compared to the Google, Facebook and other search sites. The study has further found that most of the consumers visiting these review websites purchase the products/services within a week or even less than that. 92% of respondents said they made a purchase after visiting the site. The study also finds that the review websites are not only found useful by the consumers but they are the most trustworthy and most influencing sources recommending the product/service.

Monday, 9 January 2017

Why should you opt for IT Outsourcing in India?

Outsourcing is a great option wherein the workload can be distributed and the results can be got from various sources. In addition, it also reduces the fixed cost since the outsourcing medium will work on a variable model of payment. And one of the best places to look out for your IT needs is India. With millions of people having hands on rich experience on the latest tools and technologies, getting any kind of IT work becomes a piece of the cake.
IT Outsourcing in India

Here are some reasons why one should opt for IT Outsourcing in India

•    Cost effective- The primary reason for outsourcing is cost reduction. By outsourcing services in India, one is reducing the fixed cost and hence the overall burden is lessened. Further, it also gives an advantage of using the investments at other places and at the same time getting results.

•    Getting high levels of expertise- Indians software market is known for its expertise level in almost all domains. And outsourcing seems to be just perfect since it provides this expertise in cracking the niche areas with ease. IT outsourcing in India can actually prove to be very beneficial since a holistic approach can be levied

•    The increase in Efficiency Level-
Since, the work breakdown mechanism is followed, the efficiency levels would increase manifold. All the more, this efficiency would be reflected in the result which will deem outsourcing as beneficial in every way

With these core ideas, IT outsourcing in India is really a great way to go about when a lot of work needs to be completed timely at a reasonable cost.